Super Bowl LII: TV ratings down, particularly in South Florida

Fewer eyes were on the Super Bowl this year than in recent history. (Getty Images)

The allure of former Dolphin Jay Ajayi playing in the Super Bowl and Tom Brady’s bid for a historic sixth ring wasn’t enough to captivate South Florida.

While Super Bowls are always among the most watched television programs of all-time, Sunday’s game between the Patriots and Eagles was the lowest-rated since Super Bowl XLIII between the Cardinals and Steelers. It had an average of 103.4 million viewers, down from 111.9 million for Patriots-Falcons last year.

It was a down year for the game in Miami, in particular. Of the 56 markets tracked, it ranked 55th with just 38.7 percent of television-owning homes tuned in for the Super Bowl, according to an NBC spokesman.

For comparison, Buffalo was the top market at 56.4 percent of homes. The other top viewerships outside of the participating teams and host city were No. 4 Pittsburgh (54.9 percent), No. 6 Norfolk, Va. (53.9) and New Orleans (53).

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